On the southern coast of Prince Edward Island, Belle River Crab has built its business around one of Atlantic Canada’s naturally sweet shellfish: Canadian rock crab.
Belle River is a family-owned Canadian seafood company based in Belle River, Prince Edward Island, with a history of producing Canadian rock crab meat stretching back roughly 40 years. The business is connected to the Hancock family and has remained rooted in the small PEI community from which it takes its name.
That history makes Belle River a great example of what Caught Here. Bought Here. is intended to showcase. Canada’s seafood industry is not made up only of large processors and famous fisheries. It is also built around coastal families, small communities and businesses that have developed specialized knowledge around the seafood harvested in the waters surrounding them.
Rock crab has become Belle River’s specialty. The company carefully produces Canadian rock crab meat with an emphasis on clean flavour, quality and sustainability. Their crab meat is prepared without excess salt or preservatives, allowing the naturally sweet character of PEI rock crab to come through. The company also identifies sustainability and support for Ocean Wise seafood as important parts of how it approaches the fishery and the future of the resource.
The finished product reflects the simplicity of that approach: Canadian crab, carefully handled and prepared close to the communities that depend on the fishery. Once cooked and picked, the meat is frozen to preserve its delicate flavour and texture, creating a convenient product that can travel from Prince Edward Island to seafood counters and kitchens across Canada.
For Fisherman’s Market, Belle River represents another side of the Canadian seafood story. Our roots may be on the West Coast, but Caught Here. Bought Here. is about connecting our customers with quality Canadian seafood and the people behind it from coast to coast.
When you choose Belle River Rock Crab Meat from Fisherman’s Market, you are choosing seafood harvested and produced in Canada while supporting a family seafood business that has spent decades working within Prince Edward Island’s fishing industry.
